Shouldn’t it Truly Be Red Friday?

November 2013 055

Black Friday in the USA is a day that many Americans go with little to no sleep in the name of ‘getting the deal’.

My husband brought home the newspaper on the eve of Black Friday.  As a matter of perspective, the usual day’s newspaper has about 4 sections, is about one half inch thick and weighs a few ounces. However, on the day before BLACK Friday: the paper is about one  foot tall and about 5 pounds, okay this may be a slight exaggeration, but the contrast is not.  The advertisements outnumbered the news by 100 to 1, perhaps 1000 to 1.  So why is the day called Black Friday when the majority of participants are going from already “red” bank accounts to profusely bleeding?

Theoretically it is a day for retailers to turn from financial losses to gains. Put in accounting terms it is turning from red ink to black in their financial ledgers, and well, by the looks of things they will.  I mean with the advent of opening their businesses on Thanksgiving day for those sad customers who do not already have enough to be thankful for– to go out and gather more things to get their gratitude juices flowing.

I just wonder what happens when the reality hits though, when the bills come due for all those things we thought we really needed, but are now already consumed or sitting on the storage room shelf because we didn’t really need it but couldn’t pass up the “deal.”

Surely there are major days of Cognitive Dissonance taking place in the USA and no one is calling attention to it. Where are all the reporters?  Are they so depressed because of their own poor choices on Black Friday or Turkey-Stuffed-Thursday that they are not getting the “Rest of the Story”?  I mean those ads are BEAUTIFUL, they catch the eye of even the most determined fiscally-fit person.  They call to you while you are sitting around with the family making small talk.  They say, “open me!” and when you do:  all of the sudden you start ‘needing’ things you didn’t even know existed before you opened the ad!  You think, well, that is such a good deal, ‘perhaps I’ll just go for this one item.’ AHA!  They have you: because of course now you will see all sorts of other “great deals” and you will have a list to your elbows in a matter of minutes; and you decide you have about 5 stops to make; and then of course you will be thinking of setting your alarm to get up before dawn, or maybe even deciding you may as well just stay up and go at midnight and get there before the goods are gone.

Let’s see, Christmas is 3 weeks from now.  Last I remember it began as a day to celebrate the general birth of Christ (since no one is certain of the exact day) and well intended persons, like Saint Nick, decided it would be fun to bless others on this significant day to give gifts Yes, Christmas used to be a day that we looked forward to GIVING.  But now we have BLACK Friday, a day to look forward to GETTING.  And getting, and getting and getting and perhaps we might find a few things to give, but since the deals are so good we have more money to “GET” more.  You get the idea.

I have so much to write on this matter because I have been caught on both sides of the issue:  I am a fiscal conservative who has been lured out on Black Friday in the name of buying Christmas gifts, only to come home with more things for me than others. [However I note: I am still holding firm to stay home on Thanksgiving in hopes the retailers will concede and give their employees the day off to celebrate in gratitude with their family and friends].

Driving home from Grandmas on Black Friday Eve, we did a cost-benefit analysis for the one family member who thinks he “needs” to go shopping on this wondrous advertisers day.  Those listening to his responses as to ‘why’ he wanted the proposed new item, were quick to glean that truly the item was a desired luxury and not even close to being a need!  His current product was doing all, and more, of what he currently needed.  So we hope that he awakes this morning understanding that the cost of the desired item is more than its projected benefit.  Otherwise, mom may be in trouble! As I am the one who promised to take him shopping and I know full well the temptations that are in store for me if I do go.  And if Dad goes, I will be equally concerned.  You see the things I gather are smaller and usually less expensive than the male decision makers in our household.  And by the way, did I mention we are on a spending FREEZE for the time being to remain in the “black”.  Oh my.

Are you one who can relate more to the Red Friday than the Black?

When will it end?

It truly is up to you and to me.

Today I am grateful for so many things, including you, my reader, for being on this journey with me. I would love to hear your take on this thing we call Black Friday. Thank you! 

May you end your day in the “black” :-).

“Don’t store up treasures here on earth, where moths eat them and rust destroys them, and where thieves break in and steal. Store your treasures in heaven, where moths and rust cannot destroy, and thieves do not break in and steal. Wherever your treasure is, there the desires of your heart will also be.” Matthew 6:19-21


2 Comments (+add yours?)

  1. Jen VanWormer
    Nov 30, 2013 @ 08:01:37

    Well stated, Kim! It’s AMAZING how the ads are coming in! (Even on my phone!!!) Each morning I delete a bunch, before I get to the precious e-mails from family & friends! May God bless our Christmas with more of Himself!!! (Who has conquered the “black” & ushered in the LIGHT!!!)


    • kimkcsonshine
      Dec 01, 2013 @ 20:57:17

      With all of the media outlets, it is truly hard to escape the luring isn’t it? I did manage to avoid the stores this year on Red, I mean Black, Friday. Yippee!


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