Power of Pictures

organized and free flowing brainImagination

The image-making capability of our brain is powerful.  When we hear a word, we do not see the letter in our mind’s eye; we see the image of what was spoken.  Often our brain does this so quickly, we forget this switch is taking place.

According to John Medina in Brain Rules vision trumps all senses.

Eye

By Laitr Keiows

Vision:

  • Takes up half our brain’s resources
  • We learn and remember best through pictures, not through written or spoiken words.
  • “A picture is worth a thousand words.”

Examples:

USA Today’s popularity over traditional word-dominated presses.

Today’s Smartphone application driven society.  Gaming, Instagram, Facebook, Pinterest, and the list goes on of the push and pull of an image driven world.

Net Lesson:

When you want to communicate an important concept and/or you really need to drive an idea home – be CERTAIN to use images.

Communication feedback process

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1 Comment (+add yours?)

  1. kellyp
    Feb 12, 2015 @ 08:14:42

    So true! Xoxoxoxo

    Reply

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